Big-brand feel isn't about a bigger budget. It's about doing the small things consistently across every place a customer sees you.
Pick two fonts and use them everywhere
One for headings, one for body. Same weights, same tracking, on your site, invoices and email signature.
Lock down a real colour system
Not just "blue" — a specific hex, plus one accent and neutrals. Use it in Canva, Figma, PowerPoint, everywhere.
Photograph your own work
One decent phone camera and consistent lighting beats stock photography every time.
Write like a human, always
Same voice on the website, on WhatsApp replies, and in quotes. Warm, specific, no jargon.
LM
Lerato Mokoena
Founder & lead designer
Fifteen years designing conversion-focused sites for SA SMEs.