Insights · Vol.01

Field notes from a South African web studio.

Practical, honest writing on web design, SEO, branding and digital growth — for the small business owners we work with every day.

This week's read
Web Design

Custom vs WordPress Web Design in South Africa: Speed, SEO & Cost Compared

A South African small-business guide to custom web design vs WordPress. Compare load speed, Core Web Vitals, SEO, hosting cost, security and maintenance — and see why a no-template build usually wins.

Digital-Foundry Team8 min read
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Archive

All articles

The Local SEO Checklist for South African Small Businesses

Rank in Google Maps and 'near me' searches across Johannesburg, Cape Town and Durban with this practical local SEO checklist for SA small businesses.

Lerato Mokoena6 min

7 Things Every Small Business Website Must Have in 2026

The non-negotiables for a small business website that converts: mobile-first layout, clear CTAs, social proof, fast load, WhatsApp click-to-chat and more.

Digital-Foundry Team5 min

Brand Consistency Online: The Small Details That Make You Look Bigger

How consistent typography, colour, tone and imagery across your website, social and email make a small SA business feel like a serious operator.

Lerato Mokoena4 min