Most small business websites we audit are missing three or more of these basics. Fix them and your conversion rate usually doubles before you touch traffic.
1. A single, obvious primary action
Book, call, quote, buy — pick one and put it above the fold and in the header.
2. Mobile-first everything
80% of South African traffic is mobile. Design for a 375px screen first, then scale up.
3. WhatsApp click-to-chat
SA customers prefer WhatsApp over email 4:1. A floating button typically lifts leads by 30–50%.
4. Real social proof
Named testimonials with a face beat anonymous star ratings every time.
5. Sub-second load time
If your site takes more than 2.5s to become interactive on 4G, you're losing a third of visitors.
6. Trust badges above the fold
Years in business, notable clients, or industry certifications — one row, understated.
7. A clear pricing signal
Even "from R2,999" beats a vague "contact us for pricing". People need a reference point.
We build fast, no-template websites for South African small businesses.